Marketing for Non Marketeers - Are you your own best advert?

Develop a marketing strategy to help you get ahead in business - 3hr one-to-one: Cost £199

Why might I need to do this?

In today’s economic climate when a business needs to stand out from the crowd, owners need to consider what their business identity is and what their business is about. But more importantly, they to be clear about what it represents and stands for – just what are your points of differentiation. 

Typically identity gets associated with the 'Brand' of a business, which many people associate with a logo or corporate identity. A brand is in fact made up of 3 key elements: your beliefs and values – what you stand for; your behaviour i.e. how you execute these values and your image – the net take out of these elements and this is where a logo and strap line has a role to play.  Your values, be they personal or those of the business, have a larger role to play than most people give them credit for, in fact in terms of making your business stand out, your USP is more likely to come from beliefs and values. The problem with this is that many SME’s just don’t know how to identify and isolate these and incorporate them into their marketing messages.

This 3 hour one to one workshop will help you to uncover and highlight the values and key strengths of your business, providing you with valuable information to underpin your marketing messages and help identify, plan and prioritise marketing tactics that you can deploy to effectively promote your business.

Whether you are a start up, or a growing business taking time to conduct a sense check, to evaluate whether you are saying or doing the right things, is a valuable and ultimately cost saving investment, not only to discover if indeed you are “your own best advert” but to help you maximise your opportunity and ensure you invest your marketing spend wisely.

What does the workshop involve?

• 3 hour one to one session
• Topline review of marketing successes and failures
• Identifying your beliefs and values
• Considering customer perceptions
• Developing a value proposition for your business
• Identifying content and components for you to develop a revised marketing and communications strategy

As an extra cost, following the outcome of this meeting a comprehensive marketing and communications strategy plan, summarising both the outcomes and incorporating recommendations, can be produced for you.

Just what you've been looking for?  Email lisa@inapickle-va.com to book in your 3 hour one to one with our Marketing Specialist!